🚚 Case Study: Driving Emergency Calls for a Towing Service with Google Ads
Business Name: SS Towing service
Location: Indore, Madhya Pradesh
Service Type: Vehicle Towing, Emergency Roadside Assistance, Battery Jumpstart
The Challenge
The client had no steady flow of customers and depended on referrals or word-of-mouth. They needed an online presence to increase calls during breakdown emergencies—especially at night.
Goals
Increase daily ride bookings
Reduce dependency on third-party apps
Boost brand presence locally
Optimize cost-per-lead for higher ROI
Our Strategy
✅ Targeted keywords like “towing near me,” “24×7 breakdown service”
✅ Mobile-first call-only ads for quick responses
✅ Geo-fenced targeting within a 25 km radius
✅ Ad scheduling for peak breakdown hours (6 PM–12 AM)
✅ Set up conversion tracking and call recordings
Results (First 30 Days)
- 97+ emergency calls received
- Cost-per-call reduced by 38%
- Mobile click-through rate improved by 70%
- 4x return on ad spend
Client Feedback
“We started getting calls even at midnight! AdvertisEasy helped us become visible to the right people at the right time.”
— Mr. Danish, Owner, SS Towing Service
