🚖 Case Study: Increasing Ride Bookings for a Local Taxi Service with Google Ads
Business Name: Shubho Yatra Tour & Travels
Location: Bhopal, Madhya Pradesh
Service Type: Local Rides, Outstation Travel, and Airport Transfers
The Challenge
The client struggled with low visibility on Google and was losing business to aggregators and local competitors. They needed to generate consistent ride bookings and reduce dependency on costly aggregator platforms.
Goals
Increase daily ride bookings
Reduce dependency on third-party apps
Boost brand presence locally
Optimize cost-per-lead for higher ROI
Our Strategy
✅ Researched high-intent keywords like “taxi near me,” “airport taxi Indore”
✅ Created compelling, click-focused Google Search Ads
✅ Used geo-targeting for local neighborhoods and city limits
✅ Added call extensions for one-tap bookings
✅ Enabled ad scheduling during peak hours
Results (First 30 Days)
- 300% increase in leads
- 457+ calls directly from ads
- Cost-per-call reduced by 40%
- Achieved 3x return on ad spend
Client Feedback
“AdvertisEasy made our phones ring all day. We’ve stopped relying on aggregator apps—now our bookings come directly to us.”
— Mr. Rocky, Owner, Shubho Yatra Tour & Travels
